“If only millennials had more money, they would be at the top of every investment adviser’s list of target markets. Today, millennials (born from 1982 to 2000 and numbering 83 million in the U.S.) comprise one-quarter of the U.S. population and now outnumber baby boomers (born from 1946 to 1964).  The problem is that millennials control…

“For years, two major age groups have been affecting how businesses market themselves. On one side you have baby boomers, the generation that defined Madison Avenue–style advertising for 40 years. On the other side are millennials, known for, among other characteristics, disrupting the very models for reaching consumers that their grandparents helped build. In the middle, you have the…

“Millennials often believe that estate planning isn’t necessary—at least, not at this stage of life. Some of the most common reasons include: Thinking it’s too early to worry about estate planning, since they have many years ahead Assuming that estate planning isn’t important for people who don’t yet have children Believing they don’t have enough…

©2016 Marsalese

logo